NSUN network for mental health is an independent, service-user-led charity that connects people with experience of mental health issues to give us a stronger voice in shaping policy and services.

Total Giving


Join the community

Mad Alliance Platform

Resource and Assets page for the North West London mental health engagement group known as 'MAD Alliance' standing for Making A Difference


Who are the 'M.A.D. Alliance'?

'M.A.D Alliance' are NSUN members from eight North West London boroughs who have formed a leadership group to establish a culture of co-production at all levels of commissioning and influence provision of mental health care and support across North West London.

'Mad', whilst implying a 'tongue in cheeck' adoption of a word often used as an insult, has a secondary meaning here: it stands for 'making a difference'.

Drawing on their individual and collective experience, 'Mad Alliance' members advise the North West London Mental Health and Wellbeing Transformation Board of Commissioners.

The group challenges, informs and drives the redesign of services, improving delivery of the Crisis Concordat standards for care and support. The concordat is a national agreement between services and agencies that sets out how they will work together to make sure people get the help they need when they are having a mental health crisis.

'Mad Alliance' members were recruited by NSUN and got to know each other whilst attending our 2015 Creative Leadership Programme, which consisted of an an introduction day followed by 12 interactive sessions. This page is a collection of resources relating to this programme as well as other materials which 'Mad alliance' members use in their work. The Alliance is now managed by a collaboration of local providers accross North West London.

Creative Leadership Programme Handbook

Handbook - Creative Leadership Programme


Creative Leadership Programme Materials

Day 1 - Introduction to Leadership - slides
Day 1 - Influencing User Leadership by Janice Lowe - slides
Day 1 - Leadership by Janice Lowe - slides
Day 1 - Authority and Power - notes
Day 1 - Influence through stories - notes
Day 1 - Servant as Leader - notes

Day 2 - Introduction to Leadership by Naomi Good
Day 2 - Introduction to 4Pi Indicators
Day 2 - The Origins of 4Pi by Alison Faulkner

Day 3 - Session facilitator Brian Joof's article 'there needs to be change'

Day 4 - Session facilitator's Ian Pringle's website
Day 4 - The Forum Project's website, introducing Augusto Boal's Forum Theatre, the Theatre of the Oppressed
Day 4 - Video on how Forum Theatre can blast stigma to change minds and end mental health discriminatation
Day 4 - Video showing an example of Augusto Boal's Theatre of the Oppressed on the theme of suicide

Day 5 - Culture Race and Ethnicity in Commissioning for Mental Health by Dr Colin King - slides
Day 5 - Video on ethnic issues
Day 5 - Dancing to Our Own Tunes Report
Day 5 - Influencing Mental Health Services - a Guide to Values Based Commissioning (VBC)
Day 5 - guidance on VBC from the joint commissioning panel
Day 5 - MH services for black and minority ethnic communities
Day 5 - Doll Test Video

Day 6 - Session facilitator Dr Jonathan Campion's Public Mental Health Indicators

Photo Albums

The following photos were taken during the Creative Leadership meetups. Please note that the photo albums are private - Mad Alliance only! If you are a member of the group and do not have access to the pictures, please email the photographer (details below the album links).

Day 1 Portaits
Day 1 Presentations
Day 1 Group pictures
Day 1 Group work and walk outside
Day 2 Coaching
Day 3 Brian Joof
Day 4 Forum Theatre
Day 5 Racial Inequalities in Mental Health

Photography by Stephanie Taylor King - alternative photographer email Stephanie Taylor King - CameoWebMedia

 Graphic Records

NSUN MAD Alliance EBCD Our Stories small
 Link to all Graphic records: https://www.flickr.com/photos/engagevisually/albums/72157659524601292

Mad Alliance Creative Leadership Programme Graphic Record
Forum Theatre Graphic Record

Graphic Recording by Debbie Roberts


NSUN MAD Alliance Report 2015-2016

NSUN MAD Alliance Service User and Carer led EBCD Research Study Report 2016

Research and study reports by Naomi Good

4Pi National Involvement Standards in Commissioning

4Pi Board Involvement Tracker 2015-16

4Pi Development Workshop Report 2016

Leadership in Commissioning

Experience Led Commissioning Workshop Slides

Local borough NHS plans 2015-16

Information and implementation plans for Ealing
Information and implementation plans for Hammersmith and Fulham
Information and implementation plans for Harrow
Information and implementation plans for Hillingdon
Information and implementation plans for Hounslow
Information and implementation plans for West London

Model of care and support for people with serious mental health needs


2016: Mad Alliance going from strength to strength

Very active in North West London, the Alliance have played an essential role in the victory to keep the Bridge mental health centre open. Members of Mad Alliance were invited to speak at the Peer Supported Open Dialogue event held in London in April 2016. The presentations were filmed. The event's videos are here:


Useful links

NSUN bulletins for the current year.
Become a member - and access members only resources, including e-bulletins for all previous years since 2010.